CASE STUDY
Client: Lovejoy
Brief: Band merch design, production and promotion
I worked closely with the buyer to decide on a full range of products based on artwork from the band's music releases, ensuring a full range of price points were covered. I then mocked up each product and created a pitch deck which was sent to the band for feedback and approval.
Concept Illustration for tech pack
Final product shot on a model for the online store
All products were fully bespoke and I created a detailed tech pack for each one. The TP's included all information needed by the supplier, demonstrating things like design size, placements, garment measurements, materials and Pantones.
Samples were reviewed and amendments made where necessary. Extra touches including custom hem tags and swing tags were also added to elevate the collection.
Final artwork on template ready for production
Final product shot on a model for the online store
Once we'd received the final products, I selected models and organised a shoot with the photographer, where I assisted with creative direction and styling, as well as asset creation for the store and socials.
Final Products
